This year, from 27th August to third October the festival for digital arts NEW NOW will take place for the first time at the UNESCO World Heritage Site Zollverein. For five weeks, the mixing plant of the Zollverein coking plant will be transformed into an open production centre as well as an exhibition and discussion space for digital arts. During this time, ten international artists in residence will use virtual reality, video works, 3D sculptures and other (digital) forms of expression to explore the question of how new possibilities for human coexistence in harmony with technology and nature can look - also with regard to the post-industrial heritage of the Ruhr region. The public can participate in the artistic process in workshops, talks and performances on site and digitally. On 18th and 19th September, the aforementioned questions will be discussed in an interdisciplinary conference entitled "Another World Is Possible". In the last two weeks of the festival, from 18th September to third October, there will also be an exhibition of the works created.
The Zollverein site offers more than just walls for the festival. It can also be understood metaphorically, explains Jasmin Grimm, the artistic director of NEW NOW and the Zollverein Foundation with a focus on digital arts: "In the past, coal was mined at Zollverein, today it is ideas. We are continuing this image: we are in a place that can be called the catalyst of modernity. Electricity and automation are key phenomena without which digitality and thus digital arts would be inconceivable. So it's inevitable to create connections between the site's history and its new present."